It's another Free For All Friday - yahoo!  Now, you know I'm totally hooked on the USA show, Burn Notice.  Well, here we go again.

Last night I'm stretched out on the sofa in my  sun room, completely enjoying the slick, uber-coolness of it all, when suddenly I hear an announcement.  What?  Did I hear that correctly?  Oh yes, the voice said, you too can have all the styles worn by Michael, Fiona and Sam on Burn Notice!

You gotta love it!  See Fiona's sexy top in one episode, and dream about it for yourself?  No problem - just find it on the show's website, click, and buy for yourself - easy as pie!

It's American marketing at its best.  After all, here we have a television show that is loved by critics - "just freaking cool" - and enjoys an enthusiastic group of viewers.  And deservedly so: the show is smart, funny and sexy - overtly (and covertly too) which is of course, the whole point.  So why not jump all over it and market all you can? 

You can't sell Michael's cool, or Fiona's sexiness or Sam's charm.  So sell their look.  OOPS!  What did I say?  I misspoke.  Of course what they're selling is Michael's cool, Fiona's sexiness and Sam's charm!  That's Marketing 101: you sell the sizzle not the steak.

So next time you see a guy walking down the street with gold-rimmed aviators, shirt's top buttons casually left  undone, slick gray suit,  God bless him - he bought the dream!  Now, if I can only figure out how to get some of my products on Fiona!